Digital Marketing

Are Facebook Ads Worth It?

Lagt ut
August 14, 2020

You've already developed your website and created a marketing plan. Then you and your team implement the plan and do your best to attract and engage customers. Eventually, you need to evaluate your sales efforts and check if you are making a profit.

Are you satisfied with the results or the current situation? 

From our experience, it's worth investing in Facebook Advertising if you want to grow or maintain a seven-figure income business or even more. defines advertising as:

"Advertising is all about creating messages to persuade and motivate someone to take action.
Good advertising is designed to be extremely influential, memorable, and, at times, risqué. It breaks through the clutter and noise of everyday life, disrupts the viewer’s attention, and demands their focus."

If you want to stand out from your competition, amplify your current business strategy, and if time is of the essence for you, then you need to look closer at Facebook ads.

What results can you achieve? Some of these could be to build brand awareness, generate leads, collect email subscribers, or increase revenue.

Why advertise on Facebook? Let's look at these impressive data.

  • 1.66 billion daily users and 2.5 billion monthly users.
  • The average user spends 38 min daily.
  • It is the third most visited website after Google and Youtube.

Given these facts, you can't ignore the importance of advertising on this platform to expand your business. Also, there are currently more than 7 million advertisers on the platform, proof of how effective Facebook can deliver results.

Here are 3 significant advantages of using Facebook Ads for business growth:

1. Targeting and Reach

With Facebook Ads, you can proactively reach and target customers.  You can determine their demographics - age, location, gender. Moreover, you can include their interests and behaviors to be accurate on who will see your ads.

It's important to note that Facebook has one of the most advanced algorithms on the planet. It follows and tracks everything you do on their platform. For example, have you noticed that when you keep viewing posts about food, you begin to see more topics related to it on your newsfeed? This experience is an example of how you have been targeted by ads.

 2. Total Control

You have full control of your marketing goals. When you start an ad campaign on Facebook, you are given a choice to select your objectives and how you want to show your ad. Click here to see how to choose the right marketing objective.

Through ad placement, Facebook allows you to distribute your ad to the other platforms it owns such as Messenger, Instagram, and Whatsapp. With your ad campaign, you can promote to all or choose one. Another interesting feature is you can choose to focus on specific mobile devices.

Regarding cost and budget, you have many options. You can determine your daily budget and period for an ad to control your spending. Furthermore, you can customize your ad format according to your audience preferences. 

These are the following ad format options:

  • Photos - clean and simple for direct ads.
  • Videos - you can use short or long versions to show more of your brand or story you want to show for your ad.
  • Messenger - a good way to start conversations and engagements with your target audience
  • Stories - these are short immersive videos that allow your audience to see your daily activities and upcoming products.
  • Carousel - allows you to showcase your top 10 photos or videos in a single ad.
  • Slideshows - are video-like ads that combine photos and sound that help create unique stories for your ad.
  • Collection - ideal for eCommerce retail, it can show and display products, and people can tap and explore each item.

You can see the ad format examples here

3. User experience and device optimization

Your ads are optimized for all kinds of devices. Facebook has made sure you can view and test how your ad will look like when it shows on mobile, tablet, and laptop or desktop computers. This offers hassle-free management for you.

For the ad viewer side, this gives them a better user experience in seeing your ads. Facebook makes sure that there will be no technical issues that will prevent the viewer from watching or reading your ad.

Give it a try and check on the ads that you see when you're on Facebook, that's one of the best ways to understand how these ads work.

In closing, we need to have a well-thought business plan and identify our major goals before we begin using Facebook ads. From there, we are given by Facebook all the necessary ingredients to find our target audience, control our budget, decide on different creative ad formats, and finally test and run our ad.

It’s our belief that advertising on Facebook, with the right knowledge and strategy, can deliver powerful results to achieve your desired goals. You can visit Facebook for business, to see the success stories from all kinds of small to big businesses. 

If you feel it will take too much of your time to do it on your own, allow us to help you develop and execute your Facebook ads. So you can focus on what you do best. 

We're just a message away or book a free discovery call session today.

Kristoffer Johnsrud

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